Saturday, August 6, 2011

Rebranding Makeover

I am sure you have all heard me talk about it a zillion times over the last 8 months and are sick of hearing about it! Well guess what? There is light at the end of the tunnel because on August 1st Cancer Care Services kicked off our month long roll out of our new logo/brand. This has been a labor of love for me at work for the last 8 months and I am SO excited for it to finally be happening!

Luck would have it that our August Board Meeting fell on August 1st so I wanted to make sure we had as much done at the office to really kick off everything, but at the same time I wanted it to be a surprise for the majority of the staff as well. With that said, a lot of the little things I needed to do in preparation for our office makeover had to be done at home and I came into the office for a few hours on Sunday, July 31st to make all the changes.

We have actually made a few more changes since our kick off date, which I will post pictures of later but this will give you an idea. :)

BEFORE - Reception Window
Things randomly get taped up to the window and then they just seem to stay there...long past their due. Or they are things that don't really pertain to the majority of our clients so it can be confusing. 

AFTER - Reception Window
No more taping random announcements up to the window. We have an organized, defined place to post crucial information clients might need when coming in!

AFTER - Reception Window
Added our new icon heart for a little punch of color! 

BEFORE - Client Activities Information 
This board/table is one of the first things you see coming into the house. It has become a random catch all  for people dropping off random fliers and our information was a mess. This area has been a pet peeve of mine since I started last November. 

AFTER - Client Activities Information
This is still a work in progress and we have made a bunch of changes since this was taken, but still a great improvement. Now the calender has a defined place to be displayed each month and we are no longer allowing non Cancer Care Services materials to be posted here. Each week, our Volunteer and Activity Coordinator, Jen,  will pick 1 or 2 programs/activities to be featured on the board next to the calender. 

BEFORE  - Random  Wall Space

AFTER - Random  Wall Space
Just because we didn't want to post non Cancer Care Services  events etc on our information board doesn't mean we don't want to be able to allow clients and volunteers to share those things. Introducing our community board! This is a place clients, volunteers, staff, community members etc can post special events, programs, fundraisers/benefits for clients etc

Gives you an idea of the bigger picture! :) 

I also had a few other little "crafty" projects I did for our big kick off day, such as some "party favors" for our monthly staff and board meetings and a new donation bucket. Several of our support groups pass a bucket and people through in their spare change to donate (something the clients came up with on their own!) so I decided to make them something to celebrate the new look too! 

 "Party Favors" pre-set on the table for Monthly Staff Meeting

 "Party Favors" pre-set on the table for our Monthly Board Meeting 

New donation pail to be used for support groups and other community events 

There are so many more wonderful changes/additions with the launch of our new logo/brand that I am sure I will start sharing on facebook shortly. I just wanted to share my crafty moments I was having to keep secret until after the big reveal!  

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